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Greater Akron Chamber Seeks Input of All Who Live and Work in Greater Akron for Branding Research Process

Greater Akron—The Greater Akron Chamber has partnered with North Star Destination Strategies to develop a community Value Proposition to build messaging that will help market the area to businesses, talent, and residents in the year 2018 and beyond.  According to North Star CEO Don McEachern, at the heart of Greater Akron’s brand will be its competitive differentiator—in other words, what makes the area special so it can stand out in the marketplace.  And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Greater Akron home.
Toward this end, North Star developed a customized Community-wide Online Survey.  The questionnaire has been crafted to determine Greater Akron’s strengths, weaknesses, challenges and opportunities.  All who live and work in Greater Akron are invited and encouraged to participate in this important community-wide initiative.  The survey can be found at https://www.whatmakesgreaterakrongreat.com/.  Surveys can be completed online and submitted by August 20.
“We have partnered with more than 250 communities across North America, and I can’t emphasize enough the importance of insights gleaned from community members,” stressed McEachern.  Greater Akron Chamber’s Senior Vice President, Rebecca Guzy Woodford, said, “We want to hear from everyone in Greater Akron about what makes our community unique. It is important for us to celebrate what we love about our community and share that with others.”
If you are interested in learning more about Greater Akron’s Value Proposition and branding initiative, go to https://www.whatmakesgreaterakrongreat.com/. To learn more about North Star Destination Strategies, go to http://www.northstarideas.com/.
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